Marketing Fundamentals
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Pre-Course Assessment
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1 Introduction
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2 Learning Outcomes
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3 Product or Service
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4 The Target Audience & Buyer Journey
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5 The Pricing & the psychology of price
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6 Using Data & Insights to stay ahead
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7 Building a Channel Strategy
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8 The Content framework & Toolbox
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9 Mapping the Marketing Master plan
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10 Importance of SEO and keyword search
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11 Balancing acquisition and retention
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12 Inbound vs Outbound Marketing
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13 Face to face interactions for B2B
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14 Iterations and AB Testing
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15 Conclusion and Next Step
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Post-Course Assessment
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